R.M.Williams invests in UK to spearhead international growth

With an established tradition of footwear craftmanship, the UK is seen as a natural choice to
grow the brand.

Founded 92 years ago, Reginald Murray Williams’ vision was to craft high quality, durable boots and leather goods, built to last in the rugged Australian landscape.

Renowned for its signature one-piece leather construction, this technique not only enhances
the boot’s durability and integrity but also creates a seamless look that is both stylish and
functional and is just at home in the countryside as in a busy city office.

On October 10, R.M.Williams will open a store in Marlow, Buckinghamshire, the brand’s first to
open outside Australia since 2017.  

A second new R.M.Williams store will launch in Cambridge in December in line with the brand’s
strategy to target UK towns and cities with a high concentration of consumers who value quality,
craft, and timeless heritage.  

The Marlow and Cambridge openings will join existing stores in London’s New Bond Street and
Berwick Street, Soho.

R.M.Williams has also extended its network of stockists for AW24 to premium London
department stores, Selfridges, Harrods and Liberty. All three stores will carry R.M.Williams’
men’s boots collection with a focus on the brand’s Craftsman styles. The brand will also feature
as part of Harrods’ men’s trunk show running from 14-20 October

Commenting on the Marlow store opening, R.M.Williams’ CEO Paul Grosmann, said: “The UK
has been part of the R.M.Williams story for many decades and we’re thrilled that our next
chapter of UK investment is spearheaded by the impressive new Marlow opening. Marlow’s
heritage and character makes the town an ideal setting for introducing the brand’s handcrafted
products to a community which appreciates quality authenticity.”

Located at 46 High Street, the 1,700sq ft Marlow store will feature R.M.Williams’ new retail
design concept, first introduced at the brand’s global flagship store on Sydney’s iconic George
Street last December. Underlining the brand’s dedication to quality craftsmanship, the new
store embraces the skills of local British craftspeople, set against a backdrop of leading-edge
retail innovation. In terms of product, the Marlow store will include new season boots, apparel
and accessories, a Marine Blue Comfort Craftsman, exclusive to the Marlow store and the
brand’s largest women’s offering in the UK.

Among the British craftspeople with which R.M.Williams has partnered for the Marlow opening
are: Stroud based handmade furniture and cabinet supplier, Timberwoolf; Hampshire furniture
maker, Morgan; Sheffield joinery supplier, Eclipse Manufacturing; and Rush Matters, the
Bedforshire-based creator of the Marlow store’s window plinths and in-store risers, all woven
from British rush, harvested by hand by Rush Matters founder, Felicity Irons.

R.M.Williams has had a presence in the UK for over two decades with the brand’s first
international store opening in Knightsbridge in 1989. The brand currently operates two London
stores in New Bond Street, Mayfair, and Berwick Street, Soho, and sells through 90 wholesale
partners nationwide. In support of its UK expansion strategy R.M.Williams also recently
bolstered its UK team with the recruitment of UK General Manager Karl Wederell, who joins R.M.Williams from luxury apothecary brand, Aesop.

For more information, including imagery, please contact tara@fabricpr.com, or phone 020 3326
7331.