19 Nov 2023

Tattarang acquires iconic Australian hatmaker Akubra

Andrew and Nicola Forrest have purchased Akubra, the proudly Australian company that continues to make its iconic handmade hats in Kempsey, New South Wales.

2 minute read
March23 Creative

The acquisition, by the Forrests’ private investment group Tattarang, will ensure Akubra remains Australian owned and continues its commitment to local manufacturing.

Akubra has been owned and operated continuously by five generations of the Keir family and traces its history back 147 years.

Manufacturing at its purpose-built workshop in Kempsey since 1972, Akubra continues to be a major employer for the region with about 120 team members.

Andrew and Nicola Forrest thanked the Keir family for passing on such a unique Australian legacy.

“We are humbled to be entrusted with a company which is so important to Australia’s national identity,” Dr Andrew Forrest said.

“Tattarang invests to ensure companies like Akubra remain Australian owned and we’re proud to be able to ensure the growth of Australian manufacturing, both protecting and creating new jobs, particularly in our regions.”

Nicola Forrest said she was committed to protecting and enhancing the company’s amazing legacy.

“Growing up in regional New South Wales, my parents taught me lifelong lessons about hard work and resilience. The image of my father’s tireless energy and perseverance, measured by the sweat on his Akubra, remains etched in my memory,” Nicola Forrest said.

“An Akubra has always been part of my life, and as a new custodian, I am excited to help new generations discover this treasured Australian icon.”

Outgoing Chairman of the Akubra Board of Directors Stephen Keir IV said the family had chosen to sell to Tattarang because they wanted to entrust the company to custodians who would protect and invest in the company.

“We thought long and hard about selling the business after five generations of family ownership and after we saw how the Forrests have invested in local manufacturing with R.M.Williams we decided they were the right custodians for Akubra,” Mr Keir said.

Akubra has a storied history. Established in Hobart in 1876, Stephen Keir I joined the company in 1904. They have produced hats for Australian Olympic teams, delivered more than two million hats to the Australian Armed Forces and featured in classic films.

Akubras are emblematic of what it means to be hand made. The manufacturing process takes six weeks and 162 steps, with each hat handled 200 times and passing through 60 pairs of hands.